Venture Studio helps projects find Product- Market Fit, so that when technology is built, the right solution is developed for the right customer with the right business model.
Venture Studio has a process with 7 stages that uses quantitative and qualitative methodologies to test and shape the product and its business model.
Business Model Canvas and basic questions around whether the product-market fit has been validated
Market sizing and basic financial modelling to check commercial opportunity is bigger than R100 million
Customer interviews, prototype creation and testing to determine whether the solution is a fit for the customer problem
Quantitative experiments to validate customer acquisition cost and market size while understanding the top of the product funnel and channels to create a Go to Market Strategy
Leverage the findings from the previous phase to refine the financial model and scout for potential tech partners that can deliver the solution quickly with an existing solution
Customer interviews, prototype creation and testing to determine whether the solution is a fit for the customer problem in a new market or region.
Quantitative experiments to validate customer acquisition cost and market size while understanding the top of the product funnel and channels to create a Go to Market strategy in a new market / region
Sign up to the Venture Studios platform to track the progress and deliverables of your project.
Find out which stage your project is in by filling in as much information as possible in the stage forms.
The Venture Studio team will review your your progress to date and recommend ways to validate the product further depending on what has been done.
The Venture Studio will leverage tools like ad experiments, customer interviews, A/B testing and prototyping to help find Product-Market fit for your solution.
Your dashboard will give a view of what stages have been completed and all deliverables from the Venture Studio.
The Venture Studios process is a combination of tools from Google Design Sprints, Lean Startup, Design Thinking, Accelerator material and other best practices that our team has applied in the past to build international startups.
Companies like Google, Booking.com and Amazon have shown that quick idea validation through experiments is critical to shaping a valuable product.
While Design Thinking has become a buzzword, the principles that apply to customer driven Product Development are used by some of the worlds biggest startups to ensure that they understand their customers.
Simple metrics like Average Revenue Per User and Customer Acquisition Cost can be critical to ensuring that your product and distribution channels are a good fit. Through an understanding of the market size, costs and revenue opportunities, financial viability of the business model can be validated before the technology is built.